Your next buyer may never load your page
Two automations are happening at once, and almost everyone is building for only one of them. The work is becoming agents — and so is the audience. When both ends of the exchange are machines, marketing stops being persuasion and becomes an interface problem.
What changed
Four shifts, all of them already measurable
Discovery stopped sending traffic
Search answers instead of linking. The optimization target moved from holding a rank to being the thing that gets cited — and a citation cannot be bought the way a keyword could.
69%
of searches end without a click
The buyer is becoming an agent
Assistants shortlist, compare and increasingly transact. Agent-ready has a definition: your product data, your APIs and your flows legible to a machine with no human mediating.
90%
of B2B buying agent-intermediated by 2028 (Gartner)
The funnel collapses into two jobs
An agent reads your site long before a person appears. What is left is being discoverable and being convertible — everything in between was scaffolding for a human reader.
89%
of B2B buyers already start with genAI
Attribution dies with the click
In an agent-mediated funnel there is no click to attribute. The only way left to know what worked is to have run the action and measured the outcome.
0
clicks to attribute in an agent funnel
Being represented
A product needs an agent-readable presence like it needs a website
An assistant that summarises your category and recommends three products is making an editorial decision from whatever it can read, parse and trust about you. That surface is new, mostly unowned, and — unlike ad inventory — not for sale.
Bladesmith writes it and ships it the same way it ships anything else in your product: as a pull request you review.
llms.txt
A plain-language map of what your product is, who it is for and what it costs, written for the model that will summarise you.
JSON-LD
Structured product facts — pricing, features, category, comparisons — so an assistant states them instead of inferring them.
MCP endpoint
Your product, callable. The fastest-growing AI-era companies let other agents operate them; this is that surface.
.well-known
The machine-readable identity an agent looks for before it trusts what your marketing says.
We go first
This site publishes its own machine-readable presence
Structured data in the page, and a plain-text brief written for the assistants that will be asked about us. If we would not do it to ourselves, we have no business proposing it to you.
$15T
routed through agent-to-agent exchanges by 2028
Gartner's estimate of agent-intermediated B2B commerce.
25%
of enterprise software purchases AI-mediated by end-2026
The rails — Stripe ACP, Google AP2 — are being laid now.
+35%
organic clicks for brands cited in AI answers
Citation is the currency that replaced ranking.
Find out what the machines currently think you are
Paste your URL. The plan includes what an assistant can read about you today — and the first fixes worth shipping.
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